Paris. The city of light, love, and timeless style. Recently, some of our MINKPINK team and CEO jetted off to Paris to showcase our latest swim and resort collections at the Who’s Next Curve Paris Trade Show. It was an exciting opportunity to bring Australian fashion to Europe, connect with buyers from around the world, and share a sneak peek of what’s to come for Summer 2026.

In this Paris travel guide fashion diary, we’ll take you through 72 hours in the French capital - from trade shows to café culture - and give you plenty of inspiration for your next European getaway.

Paris has always been a global fashion capital, but it was especially meaningful to bring our collections here. The European market is known for innovation, sustainability, and playful design - and that’s exactly where MINKPINK is headed.

At the trade show, we unveiled our upcoming Swim 2026 collection and buyers loved the eco-friendly fabrics and travel-ready silhouettes, as well as our signature prints that merge nostalgia with modern edge. MINKPINK is ready to make waves from St Tropez to Byron Bay.

Sun-soaked days, rosé afternoons, and salty hair from a dip at the beach - the latest MINKPINK swim and resort collection captures the laid-back spirit of an Aussie summer. Introducing consciously crafted pieces in sustainable ECOVERO™ and recycled fabrics, the collection also features lightweight printed mesh styles designed with travel in mind. Inspired by the beauty of our coastline and the dreaminess of summertime getaways, the collection boasts hand-painted watercolour florals, breezy palm prints, and delicate shell motifs.

The first day was dedicated to setting up our stand - think clothing racks, signage, and styling every detail until it felt distinctly “MINKPINK.” 

But of course, before they got to that, they started their Paris adventure the Parisian way: with a café au lait and buttery croissant at a cute Parisian Cafe.

Isabella looking chic on one of the many cafe stops, wearing the Irena Wrap Mini Dress.

Day two was all about the main event. Camille and Jess spent the day presenting our resort-wear and swimwear to European buyers, highlighting the bold prints, sustainable fabrics and the collection’s versatility.

As the day wrapped, Paris offered up its magic: a stroll along the Seine River, and a golden hour aperitif.

Travel Tip: Pack an easy MINKPINK midi dress with sneakers for all-day comfort - practical for sightseeing but chic enough for cocktails. It’s the ultimate Paris travel guide fashion hack for blending comfort and style.

During some down time on the final day, the team walked around Le Marais, the creative heart of Paris. Between vintage shops, galleries, and cool concept stores, there was no shortage of inspiration. From retro prints to effortless layering, Parisian style reinforced what MINKPINK already stands for: relaxed glamour with a playful twist.

For a stylish morning Coffee: Café Kitsuné, Palais Royal
Delicious Pastries: Boulangerie Mamiche 
Best for Shopping: Le Marais for unique boutiques
Macarons by the Seine: Pierre Hermé
Culture must-dos: An afternoon in the Louvre gardens and Musée d’Orsay
Night Out: Cocktails in Pigalle