MINKPINK is you. We are women just like you. With International Women's Day this week, we wanted to introduce the amazing, talented and hard-working women that make MINKPINK possible.
We're a female-founded company, with 90% of the employees and our exec team almost exclusively women, so female empowerment and gender equality are very important to us.
Born in Sydney, worn around the world
Founded in 2005 by Rachel Evans as an outlet for her ideas, she wanted fashion that was an expression of the times, that could express being a woman in Australia. Despite MINKPINK being worn by some pretty major celebrities, nothing has changed - the collection and its designs still stay close to home, inspired by Australia and our lifestyle.
Based in Alexandria in Sydney, the desire to create the ultimate wardrobe and provide accessible, contemporary women's fashion hasn't slowed down, and at this point we're fairly certain that every Aussie girl has a piece in her wardrobe.